Just In: Est. Hoodie

Made for Montana by Montana
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Cowboy Essentials

Accessories for the whole crew
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Camping season is here

Cozy up with our new arrivals
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Groovy Gear

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FLEUR STORY CUFF
ACTION FADE HAT
BEAR BDG HOOD OAT
BUM MORE TREE SS
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CF ARC HOOP

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PAINT B CREW
BLUE PINE

Don't take our word for it

★★★★★

When visiting Missoula, this is THE place to pick up a nice souvenir. A great selection of t-shirts, hats, and unique items, to include couch pillows etc. I found this to be one of the best stops I made during my visit. 👍👍

Robert
★★★★★

After going to a few different gift shops/souvenir type stores in the area, this one was by far my favorite!! Fully stocked with a huge variety of Montana and Missoula goods, from shirts and apparel to unique local jams and honey!

Mika
★★★★★

Well-organized, with a huge inventory, especially during the holiday seasons. Specializes in Montana-themed Tees and other casual wear, plus games and food items. Great place to shop for huckleberry products.

Doug

Staff Favorites

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REVERSE HDY SOFT
BRISTLE HAT
ELK A HOLIC BLK HOODY
KAYCEE BULL CROP CREW
SEEZOO LS NAT
EXPLORE MT COASTER

Montana's Finest

Shop our selection of products locally made right here in Missoula and throughout the Treasure State.
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In-Store Pickup Available

Skip shipping fees and come see us IRL

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Visit Us In-Store

Stop by, say hi and explore our wide selection of Montana merch in Downtown Missoula! Whether you're a local or a visitor of the area we have goodies for all.

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Support Local

Did you know 75% of all our products are made here in the heart of Montana? When you support Soul City, you support the livelihoods of so many others in our beloved state.

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Our Home

Want to know what we love most about living in the Bitteroot Valley? Ask us for our list of top local recommendations next time you visit or tap in with our friends over at Destination Missoula.

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“I would rather wake up in the middle of nowhere than in any city on Earth.”
— Steve McQueen

From the Journal

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Welcome to the New Soul City Website!
Welcome to the New Soul City Website!
Apr 28, 2025by Peggy Nelsen
Soul City has always been about sharing the spirit of Montana through thoughtfully chosen goods. From cozy apparel and handcrafted...
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